Specialization: Global Market Expansion

Think Global. Launch Local. Succeed Everywhere.

Master Localization

Win Emerging Markets

Scale Your User Base

Enroll Now - $799

Advanced Level | 6 Weeks | For Producers & Indie Leads

Stylized world map with glowing regions, representing global expansion opportunities for mobile games

Focus on High-Growth Regions

Your next million players aren't in the US. This strategic course teaches you how to successfully launch and grow your mobile game in high-potential emerging markets. Go beyond simple translation and learn the cultural, technical, and business adaptations needed for success in LATAM, MENA, China, and beyond.

Interactive world map highlighting LATAM, MENA, and China

Click on a region below to explore specific strategies:

LATAM Focus: Latin America

Mastering User Acquisition on Android, leveraging influencer marketing for localized campaigns, and strategic pricing for diverse economies like Brazil vs. Mexico. Explore regional payment solutions and cultural nuances.

MENA Focus: Middle East & North Africa

Essential right-to-left UI adaptation, deep culturalization for markets like Saudi Arabia and UAE. Learn to plan and execute engaging in-game events around significant cultural times like Ramadan.

China Focus: Asia Pacific

Navigate the complexities of securing publishing partners and the ISBN license process. Discover how to adapt game art, themes, and content to align with local tastes and regulatory requirements for immense success.

Key Pillars of Global Success

1. Internationalization (i18n)

Code your game once to flawlessly support multiple languages, currencies, date formats, and text directions from the very start. Future-proof your game's technical foundation for global reach.

2. Localization (L10n)

Go far beyond simple translation. Adapt art assets, game themes, cultural references, and even character names to resonate deeply with local players, ensuring maximum engagement and authenticity.

3. Culturalization

Proactively modify core game features, UI/UX, or even monetization mechanics to align precisely with local values, traditions, and player expectations. This nuanced approach will significantly enhance appeal and retention.

4. User Acquisition (UA)

Discover sophisticated UA channels beyond conventional platforms. Master local social media giants like VK (Russia) or TikTok (China), and delve into regional ad networks for unparalleled reach in target markets.

Project: Global Launch Strategy for 'Project Nomad'

Mockup of a strategic document for 'Project Nomad' global launch, showing charts and market data.
Example strategic document view for 'Project Nomad'.

In this capstone project, you'll apply direct learnings by tackling a real-world scenario. Students are provided with a fictional mobile game, 'Project Nomad', and tasked with selecting two high-potential expansion markets.

  • Deliver a comprehensive strategy document detailing required i18n/L10n changes.
  • Develop a region-specific User Acquisition (UA) plan.
  • Formulate monetization adaptations for local purchasing power.
  • Project a detailed Profit & Loss (P&L) for each chosen market.

This comprehensive project cultivates high-level strategic thinking, a skill highly valued by leading mobile game studios worldwide.

Download Project Brief Template

Take Your Game to the World Stage

The biggest opportunities are no longer in your backyard. Learn how to identify, enter, and win them with Nomad Game Labs.

Enroll in Global Market Expansion - $799